Americans Cutting Food Spending

Eighty-one percent of Americans report limiting their spending on groceries, with 40% reporting that they are eating less nutritious food since cutting back, according to a February 2009 survey of a representative sample of 1,008 US adults by market research firm Multi-Sponsor Surveys. Respondents reported cutting back a variety of foods, including organic foods and beverages (56%), bottled water (52%), cold cereal (51%), cheese (49%), and seafood (47%). Nearly half (45%) said they were making strong efforts to cut back dining out.

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