Consumption of Fresh Produce Drops

Efforts to increase the consumption of fresh fruits and vegetables among poor Americans, who consume far below the USDA recommended nine servings a day, will be more difficult thanks to rising costs. A just-released report on fresh fruit and vegetable consumption (posted on Food Politics) suggests that, over the past year, fruit and vegetable prices have risen while consumption of fruits and vegetables has decreased. The study, conducted by the United Fresh Research and Education Foundation, found that average produce retail prices rose 6.1% between the fourth quarter of 2008 and the fourth quarter of 2007, while total produce consumption declined 3.6% over the same period.

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